As posted at The Web Standards Project. Target is being sued by the National Federation for the Bline for not making their site accessible. Accessibility is really quite easy and inexpensive if you simply commit up front to adhering to reasonable accessibility standards. The argument that it is too expensive just doesn’t fly anymore. Granted, if you built a large scale site with no intention of supporting accessibility a retrofit could cause a budget overrun. When you consider that SEO is an integral part of any marketing strategy and that search engines are essentialy “blind” users the resistance to accessibility simply doesn’t make any business sense.
“The US National Federation of the Blind (NFB) has brought legal action against Target corporation (a major US-based discount retailer which operates more than 1,300 stores in 47 states) because their web site is not accessible. The NFB has raised the issue with Target Corporation before…â€
